London stands as a centrepiece in the global film industry, celebrated for its iconic skyline and the sheer variety it offers as a filming destination. From the historic streets of the City of London to the modern architecture of the Canary Wharf, the capital presents a dynamic backdrop suitable for a range of cinematic endeavours. … Read more
In advertising, the conception and execution of a vision are pivotal to the success of a campaign, especially when it involves product photography. At the heart of this creative process lies a tool that is both fundamental and transformative: the mood board. Mood boards serve as a visual lexicon, offering a tangible representation of an … Read more
Photography is not just about capturing light; it’s about capturing life. The art of photography allows us to preserve moments, tell stories, and express emotions through images. The mastery of this art, as shared by legends like Joel Meyerowitz, Rineke Dijkstra, Nadav Kander, and others, provides a rich tapestry of lessons for amateur and professional … Read more
London offers a range of unique photo shoots and filming locations, and The Location Guys provide access to some of the best locations. Three of our favourite shoot locations in London this December. Victorian Villa Location: London W3 A double-fronted Victorian family home with original architectural features. It spans 6000 square feet, includes six … Read more
London’s diverse landscape makes it a sought-after location for influencer photo shoots. The city offers a mix of historic landmarks, modern architecture, and green spaces, providing various backdrops for photographers. The challenge lies in finding unique and visually appealing locations that haven’t been extensively featured. For influencers, the right location is crucial. It enhances the … Read more
This distinctive shoot location from The Location Guys offers two unique properties: a historic chapel dating back to 1870 and a contemporary warehouse. Available for hire, either separately or combined, these spaces provide a versatile backdrop for photo shoots and film productions. The Warehouse Boasting 3000 sq ft of industrial charm, the warehouse features a … Read more
Marks & Spencer launches its arrival with a dazzling display of glamour and star power in its 2023 Christmas advert. Filmed on location in London, the advert captures the essence of a modern, joyful Christmas, thanks to the stunning backdrop provided by The Location Guys. Their carefully chosen setting, a luxurious five-bedroom location home in … Read more
Lancaster House is a remarkable location home brought back to life with meticulous care by its current owners. Designed by the Architect Roy Lancaster, this exquisite 2,500 sq ft residence is in Chislehurst’s serene, leafy surroundings on the outskirts of London, offering a tranquil yet easily accessible setting for photo shoots and film productions. Courtesy … Read more
Tucked away the Midlands, Dudley Modernist location is an outstanding example to the visionary architecture of the 1960s. Crafted with precision and creativity by Mason and Richards and Partners, this 7,000 sq ft residential marvel is now opening its doors for photo shoots and film productions, courtesy of The Location Guys. With a rich history … Read more
Brand photography undergoes significant transformations every year, mirroring our times’ broader socio-cultural shifts and technological advancements. Adapting to these changes isn’t merely a matter of staying current; it’s about ensuring a brand’s visual identity remains compelling, trustworthy, and resonant with its audience. Brand photography trends reflect deeper consumer sentiments, desires, and expectations. Thus, keeping abreast … Read more
With its rich history of cinematic marvels and world-renowned talent, the UK film industry has long been a beacon of cultural significance and economic contribution. This industry is valued for its artistic prowess and substantial economic footprint and is integral to the UK’s global identity. Yet, like numerous sectors, it has had to navigate the … Read more
In British commercial photography’s culturally rich and constantly evolving landscape, 2023 is a year of unprecedented innovation and growth. A fusion of tradition and cutting-edge technology paints a vibrant industry picture, opening doors to unexplored avenues and inspiring visions. Commercial photography is no longer confined to mere product showcases or brand imagery. It has transcended … Read more
East London offers an eclectic mix of old and new, traditional and contemporary location houses. The dynamic visual landscape of East London provides a wealth of inspiration, setting the stage for remarkable stories waiting to be captured. Here at The Location Guys, we understand the magic of the right location. And now, we are excited … Read more
The realm of fashion photography is vivid, dynamic, and ever-evolving. It’s a space where art and style combine to create stunning imagery that captures the zeitgeist of an era. Few nations have played as pivotal a role in shaping this vibrant landscape as Britain. The British fashion photography scene, renowned for its edginess and creativity, … Read more
To get the perfect shot, the right photo studio can make all the difference in your photography. Whether you’re a beginner or a seasoned pro, a photo studio provides a controlled environment for capturing high-quality images, with the ability to adjust lighting, background, and other elements to your exact specifications. But with so many options, … Read more
The demand for unique and interesting locations for photoshoots and film productions has increased significantly. If you have a space that fits this demand, you can monetise your property by renting it out to photographers, filmmakers, and location scouts. This has opened up a new source of income for homeowners, commercial property owners, and landlords … Read more
Lifestyle photography mainly consists of content that is not traditionally staged. It captures actual life events and moments in a fun and creative way. Below is a guide to help you with ideas on where and how to take beautiful, natural photos that will show off your brand in the best possible way. Location Ideas … Read more
Lifestyle photography is a type of photography that captures a lifestyle through aspirational imagery. It is often used for marketing and advertising purposes but can also be used for editorial pieces. Lifestyle photography is a way to highlight the lifestyle of the people or product being photographed visually. These types of photographs are meant to … Read more
The 370-page book, The Well carefully documents Nigel Shafran’s contemplative and gentle approach to fashion photography. He says he never considered himself a fashion photographer. “I think I’m a photographer who can do fashion photography “that’s how he describes himself. To most people, there is no difference between a fashion photographer and a photographer who … Read more
With so many different companies online and competing for attention and customers, your business needs to make a big splash. One way to do this is with professional product photography. If you’re ready to take your businesses marketing up a notch, here are some reasons why professional product photography is essential for any online business. … Read more
Product photography is increasingly becoming important among businesses today that want to stay competitive online. You worked hard to get users to find your product online only for them to leave because the product images are poor quality. In an ideal world you would have a professional set up for your product images, but when … Read more
OKA is an upscale interiors brand providing furniture, accessories for the home, soft furnishings and lighting. They have stores throughout the UK and also in the US. Their website gives you the option to buy online, and not only that but you can also access their Interior Design Service, and browse through oodles of inspiration … Read more
What makes an advertisement or photo shoot successful? You may think this a stupid question; obviously it’s the product, subject or storyline. Well, yes indeed, but none of these operate in a vacuum and they depend on other factors for all around success. One of the essential factors contributing to this success is the setting … Read more
Wyse London shot their latest Look Book on location at our BIANCO SW5, London Location House. Introducing W.Y.S.E – Wear.Your.Style.Everyday “The aim of Wyse has always been to design beautiful, effortless clothes that will suit everyone – whatever your age, size or style. And we’ve realised over time that the best advertisement of all, is … Read more
Manchester based online fashion brand InTheStyle (www.inthestyle.com) chose the incredible STEELE location for their recent photoshoot to launch their new collection by London based Irish fashion blogger and social media influencer Yasmine Chanel. InTheStyle began just six years ago and in a short space of time has grown astronomically to become one of Manchester’s biggest … Read more
British interior brand Dwell selected our location house DOWER SL2, for their recent interiors shoot, showcasing their new range of furniture and accessories and introducing new product lines. Here is some background into the brand, and a selection of the images captured on location. Dwell Interiors Dwell was founded in 2003 by design enthusiast Aamir … Read more
Welcome to Architectural Photography 101. This primer on the sub-genre of architectural photography will help you understand: What architectural photography is Specific categories of this sub-genre The uses of this kind of photography Famous architectural photographers, past and present Equipment you would need to do it yourself Tips on getting into this form of photography … Read more
Commercial photography and advertising photography are remarkably similar. The difference comes in the purpose both serve. While commercial photography focuses on showcasing a product in the best light possible, commercial photography deals with creating an emotional appeal towards a product and telling a story about a brand. Commercial photography is becoming popular among photographers since … Read more
London is one of the greatest cities in the world for street photography, where millions of people call home and joined by millions of visitors every year. Ever since the camera was portable, photographers have tried to capture what makes this city so unique. London has expanded from a small cultural centre to become a … Read more
The nature of great imagery is that it stays in the mind of the consumer. These images don’t easily fade, even when people try to forget them. You see the power of images every day, especially in advertising. Companies use captivating photos of products or services in action to encourage more people to buy, visit … Read more
A new agency from industry leading professionals. We have been working together for the past 10 years, helping to make magic happen and now, here we are, in our new home.. A long, long time ago, I can still remember….. when Ryan rode into the office on his new bicycle.. He was younger than me … Read more