InTheStyle Choose TLG for Yasmine Chanel Promo Shoot

Manchester based online fashion brand InTheStyle ( chose the incredible STEELE location for their recent photoshoot to launch their new collection by London based Irish fashion blogger and social media influencer Yasmine Chanel.

InTheStyle began just six years ago and in a short space of time has grown astronomically to become one of Manchester’s biggest fashion brands, offering their customers trend-led styles at affordable prices. By tapping into the world of instagram, the CEO and founder Adam realised that there was magic to be created with celebrities and social media. In 2014 InTheStyle launched its very first designed collection with reality tv star Lauren Pope (TOWIE). Adam quickly realised with the success of this sell out collection that this was going to be the USP of the brand, offering their customers the opportunity to wear celebrity-inspired style at an affordable price.

Since then, InTheStyle has created unique collections with TV personalities including Charlotte Crosby and Billie Faiers, as well as introducing the OGS of instagram into the mix with collections by Sarah Ashcroft, Lorna Luxe, and more recently Laila Loves and Steph Spa.

Beyond just a regular fashion brand, InTheStyle has a strong ethos to empower women with its own take on fierce femininity ensuring its collections offer an inclusive selection for women of all shapes, sizes and styles.

Promo Shoot Location


Location: London, E14

A super sleek apartment on the second floor of a former dog biscuit factory. With lift access, wide doorways, fantastic natural light and ceiling height, plus some on-site parking, this property is an ideal photoshoot location.

Steele-E14 Yasmine Chanel Product Shoot Location - The Location Guys

The apartment was subject to a complete renovation by its current owner, who has designed a beautifully minimal space with a definite masculine edge. The industrial features of the former warehouse building are exposed and mixed with sharp edges and clean lines to create an incredibly unique interior.

View this Location Apartment


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