The nature of great imagery is that it stays in the mind of the consumer. These images don’t easily fade, even when people try to forget them. You see the power of images every day, especially in advertising. Companies use captivating photos of products or services in action to encourage more people to buy, visit or click on their sites.
Images in Advertising & Marketing
Images Speak Louder Than Words
It’s one of the simple design rules: If you’re selling a product, you need to showcase it. If you’re selling a service, you need to show a picture of yourself doing that service. If you’re selling a lifestyle, you need to show people how to live that lifestyle. In today’s competitive business environment, images can make you stand out from your competitors and give you the edge you need for success in the modern marketplace.
Use colour psychology to convey specific messages to different demographics of potential customers for your brand. Colour psychology plays a big role in marketing and branding. It’s important to choose the colours that will resonate most with your target demographic. For example, if you’re selling a luxury product, you might want to pick a colour like gold or purple.
Colours by Association
1. Red relates to energy, passion, and desire. It’s also associated with love, anger, and danger.
2. Orange is the colour of creativity and energy. It associates with playfulness, spontaneity, freedom, and adventure.
3. Yellow associates with happiness, playfulness, energy, warmth, optimism, joy
4. Green associates with nature, health, and money.
5. Pink associates with babies/youth
6. White associates with purity
7. Blue is the colour of truth and honesty. It associates with loyalty, wisdom, and dependability.
If you’re a light fashion brand, you might want to avoid selecting a colour that stands out in general. Stick with colours that your customer will be able to relate to. Think neutral colours, like black and white. Colour psychology can help marketers create unique and modern marketing for their products and services. Don’t be afraid of using colours that are out-of-place in your business world. Use colour psychology strategically so that it doesn’t become a distraction to your brand or creativity.
Using Images Online
Images are a big part of blogging. While you don’t always need a photo to go along with your post, it’s always better to use one. It’s much easier for people to understand and relate to what you’re trying to say if you have some sort of image to go along with it.
People love images. Whether you’re taking a picture of your awesome cat or you’re taking a picture of an experience you had. When your readers see the image, they can easily put two and two together. So, by and large, the more aesthetically pleasing you can be, the better.
It might surprise you, but taking a time-lapse photo and combining it with a caption is a very common pattern in today’s blog posts. Time-lapse photos have a certain 1980s charm. They are still very common today, and you can see the influence on the look of many newsletters.
“In the advertising world, a picture is worth a thousand words.”
When it comes to graphics or images in advertising, it is important to remember that they need to be on-brand and well designed. You can’t just take a photo of your product and slap it on your website or social media feed without putting some thought into what it means and how it looks.
The advertising industry is flamboyant at its best and vulgar at its absolute worst (trust me, I’ve worked in both.), and learning how to apply marketing principles to graphics can make or break any campaign.
Marketing Principles for Using Images:
- Understand the needs of your audience
- Understand your brand
- Know your goals and how to achieve them
- Choose the right colours for your design
- Understand what makes people respond to certain colours
- Use colour psychology to your advantage
- Use the rule of thirds
- Make sure your graphic speaks to your audience.
- Use colours to draw attention and make a statement.
- Do your research and make sure you have good data to back up your message.
- Make sure your graphic is shareable.
- Make sure your graphic is easy to interpret and understand.
The good news is that even basic knowledge of design principles can make or break a campaign. By grasping the fundamentals of design, you will make great first impressions with your copy. You will be able to create ads that speak to your brand’s values and minimize the negative impact of content.
Several design principles are essential to creating fantastic graphics for advertising campaigns. I’ll go over these principles, explain why they are so important to a successful ad campaign, and give you some ideas to get you started. This isn’t strictly a design principle, but it is critical. If the graphic elements you use are nothing but colour overlays, it will be incredibly difficult for the consumer to identify exactly what the ad displays. For these types of advertisements, it is necessary to aim for bright, cheerful colours to convey that this product is a joyful addition to your life.
Colour theory is the study of the theory and study of all of the colours used in visual communication. Colour theory is essential to a marketing team because without colour, there is no separation between marketing elements, so anything you create must naturally make sense visually.
Product Photos and Visuals
Product photos are the most important factor when it comes to selling online because it’s the only thing people can see. If a picture is worth a thousand words, then an image is worth a thousand sales. People can’t try your product, but they can see what it looks like on your website. Their goals are to get greater insight and trust in your product by going through your product pages. Photos increase non-conventional transactions that would never have happened if you provided just a rough estimate of product features. While building out your product page photographs, you may want to consider these tips:
1. Provide a potential buyer an initial glimpse of your product. Help them imagine what it will look like in their life. You can do this by showing pictures, but show what it looks like simply. Let them draw their own conclusions.
2. Use simple lighting. People can’t pay attention to details if the lighting is too dark.
3. Use a natural, sunny, or outdoor setting when possible. People prefer watching product videos before they buy instead of browsing the product pages because they want to visualize what it will be like to wear or use the product themselves. Adding pictures or using a pre-made product video is distracting.
4. Consider which style of lighting works best for your company. Company colours, fonts, and lighting are just a few distinctions product photographers can make about your company. People can commit to your brand even before choosing to purchase a pair of shoes you are offering.
5. Consider editing product pictures after the fact to capture customer comments. People rarely like to picture themselves or think of themselves in a new light. When writing product descriptions, keep in mind what space users have available to include their comments.
Infographics and Data Images
You can use graphs, charts, and other graphics to convey information quickly and help people remember what you’re saying. Think about how the internet is full of funny memes and GIFs–these are all graphics that we use to convey a message in a quick and memorable way. Bjarne Riis, a social psychologist, and his collaborators developed the Emotion Visualization Test (EVT). EVT is a test that assesses the strength of a person’s emotions by combining pictures and words in simple, memorable ways. To fill out the test, researchers ask viewers to point to images or highlight words on a screen and indicate how strong those emotions are. Using the EVT chart, I can quickly note my strengths and weaknesses in communicating my messages.
It seems there is a huge trend towards visual marketing in the last decade. Whether you’re a writer, marketer, or business owner, you’ll want to leverage visuals when communicating your ideas. In this article, I present five free visual communication games for marketers to play with. Visuals can instantly transport people to different places—your imagination has a lot of power when it comes to the power of visual communication. People value seamless and unique communication when it comes to marketing. So, while the classic symbols, such as inverted commas, asterisks, alternate colour schemes, and so on, still work well, several other visual elements are gaining popularity, like grid graphics, flow charts, and squares.
Customers can’t buy what they can’t see. You can have the most amazing copy in the world, but if a potential customer can’t see what you’re selling, then it doesn’t matter. That’s why visuals are so important. One of the biggest objections I hear online to creating infographics is that it’s just too hard to make. Another objection is that you have to dive into politics or economic analyses to create infographics. Most people don’t have the time to dive deep into those subjects. This is true.
And it doesn’t matter if you don’t have a bunch of free time because customers don’t either. They spend their money; they make their purchasing decisions based on facts and figures. They don’t want to read your ramblings about styling and data.
How to Use Images in Your Business
Social media is a great way to get your name or company out into the world. But when it comes to getting your name or company out into the world, nothing beats using an image.
Images are the most important elements in your social media marketing. It is a fact that people respond better to images than plain text. According to a study, social media posts with images receive 2.3 times more engagement than those without.
If you use images in your social media marketing, here are some tips you can follow:
- Images find their home on Instagram: You can use these Instagram images to publish to your page as well.
- You can also use these images for posting on your social media channels (Facebook, LinkedIn, Twitter, etc.)
- Place your images in captions so that people can easily share them.
- Before you begin your social media post, users have to avoid clicks by keeping the URL short. It is always best to work with a strong URL that includes only your hashtags and a comma.
- Use large Instagram photos to put your hashtag in the title, description, or just below it. When users click on it, this automatically makes the Instagram app skip the short URL and go straight to your post.
- Use four to six image tags to describe each caption, keeping the caption short and readable. Using hashtags in the caption makes the Instagram app skip the hashtags and go straight to your post.
Here Is How To Do It Via Instagram:
– An Instagram comment is a great way to reach your audience. Write a nice comment that helps users and makes them want to share your content with others.
– Write some captions in your comment compactly addressing the audience and what you have posted.
To work with images in your social media advertising campaign, look at the terms and conditions for anything you are working on. For instance, Instagram says there are no long versions of Instagram images. The simpler and visual look is preferable in general for Instagram as it helps Instagram users discover images.
Copyright Laws Concerning Images
“Visual content and copyright law can be tricky, so make sure you know what you’re doing.”
The first thing to understand when creating visual content for your blog is that you need to be careful about using other people’s images. Whether you’re using a stock image or a photo you’ve taken, it’s always important to remember that the images you use on your blog are subject to copyright law.
If you use someone else’s copyrighted image for your blog, that’s plagiarism, and you could be subject to legal action. When in doubt, ask your client if they mind if you repurpose their image to blog (ideally, you’ll do it in a way that neither company gets unfairly hurt by it). As a final note before you create your blog post, here are a few things to keep in mind about copyright:
1. Never use an image you don’t have permission to use, no matter how small the image is.
2. When searching for images online, you will want to use a reverse image search engine, like TinEye.
3. Always credit the source of the image, and don’t forget to cite the image in your work.
When starting a blog, piracy is the first and most ridiculous reason people do not start one. In reality, nearly every content creator experiences at least one person who simply trolls, defames, and steals their content without any merit whatsoever.
We all have differences and strong opinions, so when you’re deciding what to blog about, remember why your topic is important to you. Ask yourself if you can make a compelling point with the images you put out there.
How To Get Great Product Images For Your Blog or Website
The great thing about a blog is that you can write about anything you want. And if you’re in business, then you’ll probably want to write about your products and services. If you do, then you’ll probably want to have some photos of those products and services.
Simply put, a blog is a website that has some pictures (of things). When you begin a blog (even if you have or had one before), you should have a picture for every single post. That includes both high-resolution images and, in the case of photos promoting your products or services, low-resolution versions.
“Today’s generation responds more to visual content than they do any other form of content.”
People are more likely to read an article if there are images to break up the text. However, most beginning bloggers don’t use a lot of images. If you’re a beginner, take photos related to whatever your blog, review, or posts are about. This simple step solves a lot of the issues discussed earlier. For instance, you won’t have to worry about poorly lit images, bad quality, or violating copyright laws.
Don’t be afraid to change your business model if you feel like it’s not working. Be open to opportunities that allow you to do things in new ways. After all, the best business strategy is always the one that works. At the end of the day, your growth is the biggest priority. Thank you for reading. I hope this guide has been helpful and that you will continue to improve your marketing techniques.
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